Can you believe that some Internet users ONLY access the web from their mobile phones? Considering the explosive popularity the mobile market has experienced in recent years, it really isn’t that hard to believe.

While still in the minority, a significant percentage of internet users (approximately 25%) exclusively access the web through mobile devices. Whether due to preference or circumstance, these consumers do their browsing through their cell phones rather than more traditional desktops and laptops.

What does this mean for your business? With traditional marketing becoming less effective as targeted internet advertising gains popularity, companies that do not offer a web-based option will continue to struggle when it comes to attracting new business and retaining existing customers.

Extending conventional internet presence to include a site optimized for mobile users simply just makes sense. Most people are shocked to learn that consumers who are over the age of 65 make up a huge share of the mobile market.

As a matter of fact, many “mobile-only users” tend to be older – often folks who did not embrace new technology early on. This group found that the dual purpose phone/browser permits them to participate in the online community with a minimal investment of time and money.

With growing numbers, this population owns more than 75% of U.S. wealth, offering more buying power than the all of the younger, more tech-savvy generations combined.

Then, there is the younger generation who seem to be literally glued to their mobile phones at all times. They’re usually too busy to be tied to a desktop computer so they do most of their web surfing right from their mobile devices.

As you can see, catering to the mobile-only preference is a very smart way to hone your company’s competitive edge. Making sure your business website is “mobile-friendly” is the first step. Without it, you’re missing out on a lot of new and repeat business – bottom line.