The modern business environment is hyper-competitive, as companies find themselves jockeying for position in the hearts and minds of consumers.
Online marketing is the new forefront of advertising, as this method allows businesses of all sizes and sectors to reach their target audience in a personalized manner. Indeed, the ability to leverage retargeting is a skill that can increase profitability across the digital space.
What Is Retargeting?
Retargeting is a form of marketing that takes into account the potential customer’s previous behavior in order to better generate interest. This is a more distinct form of advertising that addresses a major problem that all online businesses (and offline businesses with websites) run into:
The large majority of people who visit your website will leave without making a purchase or contacting you. So, it is imperative to use retargeting to ensure that people will return to your website and review your offers additional times.
How Does It Work?
The method of retargeting involves combining relevant data with modern digital advertising techniques in order to drive sales.
Here is a breakdown of how that works: Someone visits your website, they browse for a bit, but ultimately leave without buying anything. Due to internet cookies and other pieces of consumer intelligence, this person is still logged as being a valuable prospect.
Your ads will be seen by them when they visit other web pages. However, instead of the usual one-size-fits-all approach, they will be given an ad specific to them, which they are more likely to respond to. Because they are hyper-targeted, the ad cost is also much lower.
Is It That Much Better?
Simply put: Yes, it is. Today’s shoppers are digitally savvy and have developed a natural filter that allows them to ignore most of the marketing materials that they see. This is especially true of younger consumers who grew up with the internet. So, the extra level of specificity and lead management that retargeting provides is needed.
Being at the frontier of modern marketing practices is vital to the health of a business in 2021 and beyond. Do not hesitate to contact us and start turning lost leads into repeat customers!
Reach out to our team today to get your completely done for you retargeting campaign setup today!