Wondering what the big deal is with social video marketing?
Currently taking the marketing world by storm, social videos are proving invaluable to small businesses just like yours. They’re fast becoming the number one digital marketing technique used by brands today.
So why are they worth investing in? Below you’ll discover the top 3 benefits of social video marketing…
1. Helping to boost your search engine rankings
There are some quite compelling statistics which show social media videos help to make you easier to find on search engines. An estimated 70% of the top 100 listings on Google are videos. So if you’re looking to reach higher in the rankings, getting videos on social media networks is what you need to do.
2. Building brand awareness
Videos encourage share-ability. You’ve likely already noticed from your own personal social media accounts that videos are widely shared by your friends and family. As long as the content of the video is good, it’s going to get liked, shared and talked about; really helping to boost brand awareness.
3. Increase conversions
Videos have the power to significantly increase conversions. Consumers are much more likely to buy from you after watching a video than they would be without one. Statistics from top retail companies such as Amazon, state that videos can even increase the chances of a consumer making a purchase by 37%.
These are just 3 of the benefits you can expect when you post engaging social videos. Social media is big business in the world of marketing and when you combine it with the effectiveness of video ads, you end up with a very powerful marketing platform.
Interested in getting involved with video or social media marketing but don’t know where to start? Contact me today at 510-978-4107 and I’ll help get you on the right track.